The Problem We Solve
Every brand merchandise program hits the same bottleneck: the review and approval process.
Today, teams cobble together workflows using PDF decks emailed back and forth, spreadsheets to track approvals, email threads where feedback gets buried, and manual spec documents recreated for every production order.
PDF Chaos
v1, v2, v2_final, v2_final_FINAL...
Spreadsheet Tracking
Manual status updates
Email Threads
Feedback buried and lost
Manual Specs
Recreated every time
Swagboard eliminates this friction entirely.
What is Swagboard?
A merchandise presentation and approval platform designed specifically for branded merchandise programs.
Think of it as a private, interactive lookbook that your clients can browse, review, and approve—all from their phone or desktop. No logins required. No PDFs to download. No feedback lost in email.
Present
Showcase collections in a premium, mobile-first experience
Review
Collect structured feedback with per-product approval tracking
Manage
Full CMS for products, assets, and client data
Export
Auto-generate tech packs and spec sheets for production
Key Features
Premium Presentation Views
Your merchandise deserves better than a PDF.
Lookbook View
Full-screen vertical scroll with large lifestyle imagery, smooth parallax animations, and alternating layouts. This is how premium brands present collections.
Collection Grid
Filterable product grid with category navigation, lazy-loaded pagination, and responsive design.
Product Detail
Swipeable image carousels, full-screen lightbox with pinch-zoom, and complete specifications.
Frictionless Client Review
The review experience is designed to eliminate barriers.
No Login Required
Share a single link. Clients enter their name and start reviewing immediately. No accounts, no passwords, no friction.
Real-Time Progress
Visual progress tracking shows how many items have been reviewed. Clients see their progress; your team sees the status dashboard.
Per-Product Decisions
Powerful Admin CMS
Behind every great presentation is solid content management.
Client Management
- •Brand logos & identity
- •Artwork library
- •Color palette (PMS/CMYK/HEX)
- •Sub-brand support
Project Management
- •Draft/Active/Archived states
- •Hero imagery
- •Category ordering
- •Review link generation
Product Management
- •Drag-and-drop images
- •Feature configuration
- •Logo placements
- •Size runs & variants
Production-Ready Exports
When approvals are complete, Swagboard generates everything needed for production.
Tech Packs Include:
Why Swagboard?
| Before | After |
|---|---|
| Email PDF attachments | Share a single link |
| Track feedback in spreadsheets | See all decisions in one dashboard |
| Recreate spec documents manually | Auto-generate tech packs |
| Chase clients for responses | Real-time progress visibility |
| Version confusion (v2_final_v3) | Single source of truth, always current |
| Download large files | Browse instantly on any device |
| Pinch-zoom on compressed images | High-res images with smooth galleries |
| Reply-all email threads | Inline feedback on specific products |
User Workflows
For Your Team
Create Client
Upload logo, define brand colors, add artwork library
Create Project
Set title, description, configure brand elements
Add Products
Upload images, configure features, use templates
Activate & Share
Generate review link and send to client
Monitor & Export
Track progress, view feedback, export tech packs
For Your Clients
Open Link
No download, no login—just click
Enter Name
Attribution for all feedback
Browse Collection
Filter by category, view details, swipe through images
Make Decisions
Approve, request revision, or pass
Track Progress
See what's reviewed vs. pending
Design Philosophy
Mobile-First
Most client reviews happen on phones—in meetings, during commutes, between calls. Every view is designed for touch-first interaction.
Minimal Luxury
Clean typography, generous whitespace, smooth animations. Your merchandise is the star; the interface stays out of the way.
Zero Friction
No logins for clients. No app downloads. No training required. If someone can browse Instagram, they can use Swagboard.
Single Source of Truth
One URL, always current. Update a product image? Everyone sees it immediately. No more version confusion.
The Vision
Swagboard exists to make merchandise programs delightful for everyone involved.
For merchandise teams, that means spending less time on administrative overhead and more time on creative work. No more chasing feedback, recreating documents, or managing version chaos.
For clients, that means a review experience that respects their time. Beautiful presentation, fast decisions, clear communication.
For production partners, that means accurate, complete specifications delivered automatically. No more decoding feedback from email threads or working from outdated documents.
Where We're Headed
Decisions, not documents.
Swagboard replaces the chaos of PDF reviews with a modern, purpose-built platform. Present merchandise beautifully. Collect structured feedback. Export production-ready specs automatically.
No more email chains. No more version confusion. No more manual spec documents.